Modeling variation in global consumers' participation behaviour intentions using an institutional market index
Jan Hendrik Schumann; Ed Nijssen; Patrick Lentz
| Year of publication: |
2014
|
|---|---|
| Authors: | Schumann, Jan Hendrik ; Nijssen, E. J. ; Lentz, Patrick |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 4, p. 390-412
|
| Subject: | Consumer participation | Cross-cultural studies | Institutional theory | International marketing | Relationship marketing | Service marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Internationales Marketing | Institutionenökonomik | Institutional economics | Dienstleistungsmarketing | Services marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388819