Modelling and analyzing consumer behaviour employing observational data
Yuliia Kyrdoda, A.Malek Hammami, Drakos Periklis, Panagiotis Kaldis
| Year of publication: |
January-June 2018
|
|---|---|
| Authors: | Kyrdoda, Yuliia ; Hammami, A.Malek ; Periklis, Drakos ; Kaldis, Panagiotis |
| Published in: |
International journal of food and beverage manufacturing and business models : an official publication of the Information Resources Management Association. - Hershey, PA : IGI Publishing, ISSN 2379-7509, ZDB-ID 2852917-0. - Vol. 3.2018, 1, p. 42-57
|
| Subject: | Consumer Purchase Behavior | Decision-Making | Final Purchase | Logistic Regression | Modelling | Promotion | Retail | Konsumentenverhalten | Consumer behaviour | Regressionsanalyse | Regression analysis | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Marktforschung | Market research | Theorie | Theory | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJFBMBM.2018010103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011936223