Modelling and estimation of social interaction effects in new product diffusion
| Year of publication: |
2007
|
|---|---|
| Authors: | Emmanouilides, Christos J. ; Davies, Richard B. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 177.2007, 2, p. 1253-1274
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