Modelling and marketing: two important concepts and the connection between them

Gives a general definition of the concept of marketing with the end of Tunbergen's division of the elements which form an economy. Provides an additional definition – “marketing in a limited sense”. Determines to what degree marketing in a limited sence has been developed. Considers some classification models developed during the last 15 years.

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Year of publication:	1973
Authors:	Leeflang, P.S.H. ; Koerts, J.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 7.1973, 3, p. 203-217
Publisher:	MCB UP Ltd
Subject:	Modelling \| Marketing \| Models \| Classification

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005114 [DOI]
Source:	Other ZBW resources

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