Modelling consumer risk reduction preferences from perceived loss data
| Year of publication: |
1994
|
|---|---|
| Authors: | Greatorex, M. ; Mitchell, V. W. |
| Published in: |
Journal of Economic Psychology. - Elsevier, ISSN 0167-4870. - Vol. 15.1994, 4, p. 669-685
|
| Publisher: |
Elsevier |