Modelling customer advocacy : a PLS path modeling approach
Sanjit Kumar Roy (UWA Business School, The University of Western Australia, Crawley, Australia)
| Year of publication: |
August 2015
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| Authors: | Roy, Sanjit |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 5, p. 380-398
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| Subject: | customer abocacy | customer perceived value | behavioural loyalty | attitudinal loyalty | trust | partial least square path modeling | emerging economy | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model | Vertrauen | Confidence | Kundenwert | Customer value | Kleinste-Quadrate-Methode | Least squares method | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2014.944557 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011479430