Modelling customer loyalty in financial services : a hybrid of formative and reflective constructs
Chris Baumann, Greg Elliott and Hamin Hamin
| Year of publication: |
2011
|
|---|---|
| Authors: | Baumann, Chris ; Elliott, Greg ; Hamin, Hamin |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 29.2011, 3, p. 247-267
|
| Subject: | Bankgeschäft | Banking services | Finanzdienstleistung | Financial services | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Messung | Measurement | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009011787