Modelling customer loyalty in financial services: A hybrid of formative and reflective constructs
| Year of publication: |
2011
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|---|---|
| Authors: | Baumann, Chris ; Elliott, Greg ; Hamin, Hamin |
| Published in: |
The international journal of bank marketing : IJBM. - Bradford : Emerald, ISSN 0265-2323, ZDB-ID 3952770. - Vol. 29.2011, 3 (12.4.), p. 247-268
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