Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Yang Liu, Qi Li, Tudor Edu, Costel Negricea, Kim-Shyan Fam and Razvan Zaharia
| Year of publication: |
2022
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|---|---|
| Authors: | Liu, Yang ; Li, Qi ; Edu, Tudor ; Negricea, Costel ; Fam, Kim-Shyan ; Zaharia, Razvan |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 35.2022, 1,3, p. 3060-3082
|
| Subject: | Online shopping carnival | ACSI model | satisfaction | loyalty | E-commerce Corporate Image | China | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2021.1985576 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383574