Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Isaac Cheah, Ian Phau, Garick Kea, Yu An Huang
| Year of publication: |
May 2016
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|---|---|
| Authors: | Cheah, Isaac ; Phau, Ian ; Kea, Garick ; Huang, Yu-An |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 30.2016, p. 184-192
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| Subject: | Consumer animosity | Ethnocentrism | Country origin | Hybrid products | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Nationalkultur | National culture | Ursprungsregeln | Rules of origin | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.01.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011473189