Modelling for corporate identity studies: case of identity as communications strategy

A generic model is developed to systematise research to build case studies on the shaping of corporate identity. In embedding the model with a case, we discuss how a firm sited both in Singapore and Indonesia perceives identity to be inherently part of communciation strategy.

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Year of publication:	1999
Authors:	Check‐Teck, Foo ; Lowe, Andy
Published in:	Corporate Communications: An International Journal. - MCB UP Ltd, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 4.1999, 2, p. 89-92
Publisher:	MCB UP Ltd
Subject:	Communications \| Corporate identity \| Indonesia \| Singapore

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/13563289910268124 [DOI]
Source:	Other ZBW resources

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