Modelling hybrid demand (e-commerce "+" traditional) evolution : a scenario planning approach
Luca Canetta; Naoufel Cheikhrouhou; Rémy Glardon
| Year of publication: |
2013
|
|---|---|
| Authors: | Canetta, Luca ; Cheikhrouhou, Naoufel ; Glardon, Rémy |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 143.2013, 1, p. 95-108
|
| Subject: | Scenario planning | E-commerce | Cannibalisation | Diffusion of innovation | Delphi study | Szenariotechnik | Scenario analysis | Electronic Commerce | Innovationsdiffusion | Innovation diffusion | Delphi-Methode | Delphi technique | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009766176