MODELLING IN INNOVATION PROCESS

SME competitive advantage is the resultant of actions aimed at full adaptationto the changing demands of external and internal environments. It may be assumed that theprocess of shaping the basic SME success factors is determined by corporate activity in thefields of research and development, production, distribution and customer service. Integrationof these actions demands constant market analyses as well as flexibility and organisationalefficiency. Theorising and modelling of innovation activity is one of the most important factorof SME development.