Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach
Razieh Shoeleh, Mehdi Seifbarghy and Davar Pishva
| Year of publication: |
2019
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| Authors: | Shoeleh, Razieh ; Seifbarghy, Mehdi ; Pishva, Davar |
| Published in: |
RAIRO / Operations research. - Les Ulis : EDP Sciences, ISSN 0399-0559, ZDB-ID 1481534-5. - Vol. 53.2019, 5, p. 1937-1965
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| Subject: | Supply chain management | pricing theory | vertical cooperative advertising | quality improvement | game theory | Lieferkette | Supply chain | Spieltheorie | Game theory | Preismanagement | Pricing strategy | Werbung | Advertising | Produktqualität | Product quality | Preistheorie | Price theory | Qualitätsmanagement | Quality management | Lieferantenmanagement | Supplier relationship management | Vertikale Integration | Vertical integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1051/ro/2018109 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146090