Modelling Television Viewing Patterns
| Year of publication: |
1996
|
|---|---|
| Authors: | Tavakoli, Manouche ; Cave, Martin |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 25.1996, 4, p. 71
|