Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Mark Yi-Cheon Yim, Yann Abdourazakou, Paul L. Sauer & Sun-Young Park
| Year of publication: |
2018
|
|---|---|
| Authors: | Yim, Mark Yi-Cheon ; Abdourazakou, Yann ; Sauer, Paul L. ; Park, Sun-Young |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 6, p. 958-983
|
| Subject: | Dimensionality | brand placement | sports involvement | stereoscopic 3-D | Product Placement | Product placement | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2017.1347366 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012492621