Modelling the effects of brand placements in movies : an investigative study of event type and placement type
Chandan A. Chavadi, Sindhu R. Menon, Monika Sirothiya
| Year of publication: |
2019
|
|---|---|
| Authors: | Chavadi, Chandan ; Menon, Sindhu R. ; Sirothiya, Monika |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 23.2019, 1, p. 31-43
|
| Subject: | Brand Placement | Hollywood | Bollywood | Subtle and Blatant | Brand Attitude | Product Placement | Product placement | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Filmwirtschaft | Film industry | Film |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972262918821227 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012161361