Modelling the perception of banking customers on mobile technology adoption in a developing economy
Year of publication: |
2025
|
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Authors: | Asafo-Adjei, Emmanuel ; Adam, Anokye M. ; Owusu Junior, Peterson |
Published in: |
African journal of science, technology, innovation and development : AJSTID. - London : Routledge, Taylor & Francis, ISSN 2042-1346, ZDB-ID 2744522-7. - Vol. 17.2025, 2, p. 200-216
|
Subject: | banking customers | mobile banking | mobile technology | partial least squares | technology acceptance model | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Partielle kleinste Quadrate | Partial least squares | Beziehungsmarketing | Relationship marketing | Mobile Business | Mobile business |
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