Models and optimal designs for conjoint choice experiments including a no-choice option
| Year of publication: |
2008
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|---|---|
| Authors: | Vermeulen, Bart ; Goos, Peter ; Vandebroek, Martina |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 25.2008, 2, p. 94-103
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