Models of New Product Diffusion Through Advertising and Word-of-Mouth
| Year of publication: |
1976-01
|
|---|---|
| Authors: | Joe A. Dodson Jr. |
| Institutions: | Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Number 182 |
| Source: |
Persistent link: https://www.econbiz.de/10005588236