Moderating disconfirmation of expectations through the use of two-sided appeals: A longitudinal approach
| Year of publication: |
1987
|
|---|---|
| Authors: | Kamins, Michael A. ; Assael, Henry |
| Published in: |
Journal of Economic Psychology. - Elsevier, ISSN 0167-4870. - Vol. 8.1987, 2, p. 237-253
|
| Publisher: |
Elsevier |