Moderating effect of cultural values on decision making of gift-giving from a perspective of self-congruity theory: an empirical study from Chinese context
| Year of publication: |
2010
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|---|---|
| Authors: | Liu, ShiXiong ; Lu, YanXiong ; Liang, QiuPing ; Wei, ErYue |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 27.2010, 7 (2.11.), p. 604-615
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