Moderating Effects of Prior Knowledge on the Perceived Diagnosticity of Beliefs Derived from Implicit versus Explicit Product Claims
| Year of publication: |
1994
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|---|---|
| Authors: | Kardes, Frank R. ; Kim, John ; Lim, Jeen-Su |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 29.1994, 3, p. 219-224
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