Moderating effects of the relationship between private label share and store loyalty
Nicole Koschate-Fischer, Johannes Cramer, & Wayne D. Hoyer
| Year of publication: |
2014
|
|---|---|
| Authors: | Koschate-Fischer, Nicole ; Cramer, Johannes ; Hoyer, Wayne D. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 2, p. 69-82
|
| Subject: | private labels | store loyalty | moderating effects | retail strategy | private label strategy | Handelsmarke | Store brand | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Lebensmitteleinzelhandel | Food retailing | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010345571