Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion : considering the impact of product involvement
Lifang Peng, Weiguo Zhang, Xiaorong Wang, Shuyi Liang
| Year of publication: |
2019
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| Authors: | Peng, Lifang ; Zhang, Weiguo ; Wang, Xiaorong ; Liang, Shuyi |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 2, p. 317-328
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| Subject: | Online flash sales | Perceived value | Time pressure | Product involvement | Purchase intention | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Verkaufsförderung | Sales promotion | Electronic Commerce | E-commerce | Kaufmotiv | Consumer motivation | Kaufentscheidung | Purchase decision | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.11.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997670