Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion : considering the impact of product involvement
Year of publication: |
2019
|
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Authors: | Peng, Lifang ; Zhang, Weiguo ; Wang, Xiaorong ; Liang, Shuyi |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 2, p. 317-328
|
Subject: | Online flash sales | Perceived value | Time pressure | Product involvement | Purchase intention | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Verkaufsförderung | Sales promotion | Electronic Commerce | E-commerce |
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