Moderating impact of brand authenticity and control over ads on the effectiveness of Facebook advertising : a two-sample study
Usama Sarfraz and Sobia Bano
| Year of publication: |
2023
|
|---|---|
| Authors: | Sarfraz, Usama ; Bano, Sobia |
| Subject: | Brand | Facebook advertising | Online consumer behavior | Social media marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Social Web | Social web | Werbewirkung | Advertising effects | Werbung | Advertising | Markenführung | Brand management | Markenimage | Brand image | Markenartikel |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EMJB-12-2021-0196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014380926