Moderating role of "consumer characteristics" in the influence of customer satisfaction on loyalty

MS Mahrinasari & Dorothy H. Rouly Pandjaitan

Year of publication:	2020
Authors:	M. S. Mahrinasari ; Pandjaitan, Dorothy Haratua Rouly
Published in:	The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019. - London : Routledge, ISBN 978-0-367-42594-4. - 2020, p. 205-209
Subject:	service quality \| customer satisfaction \| customer loyalty \| consumers' characteristics \| Kundenzufriedenheit \| Customer satisfaction \| Dienstleistungsqualität \| Service quality \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Kundenbindung \| Customer retention

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

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