Moderating role of involvement in building a retail brand
Bernhard Swoboda; Frank Haelsig; Hanna Schramm-Klein; Dirk Morschett
| Year of publication: |
2009
|
|---|---|
| Authors: | Swoboda, Bernhard ; Haelsig, Frank ; Schramm-Klein, Hanna ; Morschett, Dirk |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 37.2009, 11, p. 952-974
|
| Subject: | Markenführung | Brand management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009521950