Moderating role of team identification on the relationship between service quality and repurchase intentions among spectators of professional sports
Year of publication: |
2009
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Authors: | Theodorakis, Nicholas D. ; Koustelios, Athanasios ; Robinson, Leigh ; Barlas, Achilleas |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 19.2009, 4, p. 456-473
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Subject: | Dienstleistungsqualität | Service quality | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Sportorganisation | Sport organization | Arbeitsgruppe | Team |
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