Moderating roles of organizational inertia and project duration in the NPD process: an empirical investigation
| Year of publication: |
2013
|
|---|---|
| Authors: | Mishra, Shashi Shekhar ; Saji, K.B. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 22.2013, 1 (22.2.), p. 52-64
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