The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty–extension attitude relationship
Year of publication: |
2014
|
---|---|
Authors: | Ganesh Pillai, Rajani ; Bindroo, Vishal |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 7, p. 1353-1359
|
Publisher: |
Elsevier |
Subject: | Brand extension | Extension evaluation | Perceived difficulty | Complementarity | Substitutability |
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