Moderators of the self-congruity effect on consumer decision-making: A meta-analysis
| Year of publication: |
2012
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|---|---|
| Authors: | Aguirre-Rodriguez, Alexandra ; Bosnjak, Michael ; Sirgy, M. Joseph |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 8, p. 1179-1189
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