Modern marketing research : concepts, methods, and cases
Fred M. Feinberg ; Thomas C. Kinnear ; James R. Taylor
| Year of publication: |
2012 ; 2. ed., internat. ed.
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|---|---|
| Authors: | Feinberg, Fred M. ; Kinnear, Thomas C. ; Taylor, James Ronald |
| Publisher: |
Singapore [u.a.] : South-Western Cengage Learning |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXX, 689 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-13-319101-8 |
| Other identifiers: | 9781133191025 [ZDB] |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009662341