MODERN MODELS OF GENERAL FINANCIAL DIAGNOSIS OF THE COMPANY IN THE PRESENT CONTEXT OF ECONOMIC AND FINANCIAL-ACCOUNTING GLOBALIZATION

This paper intends to create a modern model of own financial diagnosis, based on the SWOT analysis method, combined with evaluation charts methods and attempting a qualitative and quantitative evaluation both of the standing and of the evolution of different economic-financial indicators that contribute to the general economic-financial standing of the company. The model is both complex and synthetic, since it is able to synthesize all the analytical information through a simple evaluation using an evaluation chart expressing both a qualitative point of view (critical point, weak point, uncertain point, strong point, forte) and a quantitative point of view (by ascribing scores from 1 to 5).