A modest proposal : a response to the marketing challenges presented by the crisis confronting humanity in respect to the requiremetn to feed nine billion by 2050
John Desmond
| Year of publication: |
2013
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|---|---|
| Authors: | Desmond, John |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 13/14, p. 1631-1643
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| Subject: | ethics | Service-Dominant Logic | marketing concept | Marketingtheorie | Marketing theory | Finanzkrise | Financial crisis | Ethik | Ethics | Service-dominant logic | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230016