Modularity vs programmability in design of international products: Beyond the standardization–adaptation tradeoff?
| Year of publication: |
2009
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| Authors: | Lehrer, Mark ; Behnam, Michael |
| Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 27.2009, 4, p. 281
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