Monetäre Anreize in Kundenkartenprogrammen : ein feldexperimenteller Ansatz
Stefan Piel ; mit einem Geleitwort von Prof. Dr. Manfred Krafft
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Piel, Stefan |
| Other Persons: | Krafft, Manfred (foreword) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Kundenbindung | Customer retention | Kundenbindungsprogramm | Loyalty program | Kundenkarte | Anreiz | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVI, 250 Seiten Illustrationen 21 cm x 14.8 cm, 351 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, WHU - Otto Beisheim School of Management Vallendar, 2018 |
| ISBN: | 3-658-23116-5 ; 978-3-658-23116-3 ; 978-3-658-23117-0 |
| Other identifiers: | 10.1007/978-3-658-23117-0 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011893624