Monetising data? : how to uplift your business
Andrea Ahlemeyer-Stubbe, Shirley Coleman
| Year of publication: |
2018
|
|---|---|
| Authors: | Ahlemeyer-Stubbe, Andrea ; Coleman, Shirley |
| Publisher: |
Hoboken, NJ, USA : John Wiley & Sons, Inc. |
| Subject: | Big Data | Big data | Data Mining | Data mining | Gewinnmaximierung | Profit maximization | Betriebliche Wertschöpfung | Value creation | Kundenanalyse | Customer analysis | Verkaufsförderung | Sales promotion | Unternehmen | Statistik | Datenmanagement | Datenverarbeitung | Datenaufbereitung | Datenauswertung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xx, 363 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-119-12513-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808732