Monetizing managerial responses on TripAdvisor : performance implications across hotel classes
Year of publication: |
August 2017
|
---|---|
Authors: | Xie, Karen ; Kwok, Linchi ; Wang, Wei |
Published in: |
Cornell hospitality quarterly : CQ. - Thousand Oaks, Calif. : Sage, ISSN 1938-9655, ZDB-ID 2410284-2. - Vol. 58.2017, 3, p. 240-252
|
Subject: | online reviews | managerial responses | hotel performance | hotel class | big data analytics | Hotellerie | Hotel industry | Unternehmenserfolg | Firm performance | Führungskräfte | Managers | Big Data | Big data | Data Mining | Data mining | Performance-Messung | Performance measurement |
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