Money as a symbol in the relationship between financial advisors and their clients : a dyadic study
Year of publication: |
2022
|
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Authors: | Lozza, Edoardo ; Castiglioni, Cinzia ; Bonanomi, Andrea ; Poli, Federica |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 4, p. 613-630
|
Subject: | Behavioral finance | Customer satisfaction | Financial advisors | Money | Symbolic meaning | Anlageberatung | Anlageverhalten | Behavioural finance | Kundenzufriedenheit | Finanzdienstleistung | Financial services | Finanzmarkt | Financial market | Beziehungsmarketing | Relationship marketing |
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