Monitoring and protecting company and brand reputation on social networks : when sites are not enough
Kip Becker, Helena Nobre and Vijay Kanabar
| Year of publication: |
2013
|
|---|---|
| Authors: | Becker, Kip ; Nobre, Helena ; Kanabar, Vijay |
| Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 15.2013, 2/3, p. 293-308
|
| Subject: | Soziales Netzwerk | Social network | Theorie | Theory | Reputation | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009721409