Monitoring the Dynamics of Brand Equity Using Store-Level Data
| Year of publication: |
2007
|
|---|---|
| Authors: | Sriram, S. ; Balachander, Subramanian ; Kalwani, Manohar U. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 71.2007, 2, p. 61-78
|