Mood and social presence on consumer purchase behaviour in C2C E-commerce in Chinese culture
| Year of publication: |
2012
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|---|---|
| Authors: | Zhang, Hanpeng ; Lu, Yong ; Shi, Xiaoli ; Tang, Zongming ; Zhao, Zhijian |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1618-7598, ZDB-ID 13099887. - Vol. 22.2012, 3, p. 143-155
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