Mood, informantion congruency, and overload
Kathryn A. Braun-LaTour, Nancy M. Puccinelli; Fred W. Mast
| Year of publication: |
2007
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|---|---|
| Authors: | LaTour, Kathryn A. ; Puccinelli, Nancy M. ; Mast, Fred W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 11, p. 1109-1116
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| Subject: | Werbung | Advertising | Informationseffizienz | Informational efficiency | Konsumentenverhalten | Consumer behaviour | Operations Research | Operations research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003560598