Morality or hypocrisy : the effect of hotel sustainability labels varies across different online review valence
Year of publication: |
2024
|
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Authors: | Lv, Linxiang ; Liu, Guanrong ; Zhou, Wanru ; Yu, Jing |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 122.2024, Art.-No. 103838, p. 1-10
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Subject: | CSR communication | Hotel booking | Perceived hypocrisy | Perceived morality | Sustainability labels | Sustainable marketing | Corporate Social Responsibility | Corporate social responsibility | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Warenkennzeichnung | Product labelling | Umweltzeichen | Eco-label | Öko-Marketing | Green marketing | Virales Marketing | Viral marketing | Unternehmensethik | Business ethics | Ethik | Ethics |
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