Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Robert Lewis, Ronald Anderson, and Kathrynn Pounders (University of Texas at Austin, Austin, Texas USA)
| Year of publication: |
January-June 2016
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| Authors: | Lewis, Robert ; Anderson, Ronald ; Pounders, Kathrynn |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 1, p. 1-15
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| Subject: | brand communities | brand glorification | brand identification | consumer relations | corporate social responsibility | moral psychology | morality shifting | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Ethik | Ethics | Unternehmensethik | Business ethics | Markenführung | Brand management | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Firmenimage | Corporate reputation | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2015.1107014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011522001