More ads, more revs? Is there a media bias in the likelihood to be reviewed?

This note analyzes the existence of a possible media bias by determining the impact of automobile manufactures' advertisements on the probability that German car magazines review their products. By accounting for possible endogeneity, we find a positive impact of advertising volumes on test probability.

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Year of publication:	2012
Authors:	Dewenter, Ralf ; Heimeshoff, Ulrich
Publisher:	Düsseldorf : Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE)
Subject:	Kraftfahrzeugindustrie \| Zeitungswerbung \| Spezialzeitschrift \| Produkttest \| Bias \| Schätzung \| Deutschland

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Series:	DICE Discussion Paper ; 57
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Working Paper
Language:	English
ISBN:	978-3-86304-056-7
Other identifiers:	717564290 [GVK] hdl:10419/58999 [Handle] RePEc:zbw:dicedp:57 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10010309033