More buyers or more sellers : on marketing resource allocation strategies of competing two-sided platforms
Year of publication: |
2024
|
---|---|
Authors: | Bardhan, Amit Kumar ; Ashraf, Saad |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 24.2024, 4, p. 2579-2608
|
Subject: | E-commerce | Generalized Nash equilibrium | Platform competition | Resources allocation | Two-sided platforms | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform | Marktstruktur | Market structure | Electronic Commerce | Allokation | Allocation | Nash-Gleichgewicht | Nash equilibrium | Wettbewerb | Competition | Spieltheorie | Game theory | Marktmechanismus | Market mechanism | Fertigungsprogramm | Master production schedule | Online-Handel | Online retailing |
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