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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors

Ragnar Lund, Stephen A. Greyser

Year of publication:	[2016]
Authors:	Healy, Paul M. ; Serafeim, George
Publisher:	[Boston, MA] : Harvard Business School
Subject:	sponsorship \| sports organizations \| case study \| business relationships \| collaborative marketing \| value co-creation \| relationship portfolio management \| Value Creation \| Cases \| Marketing \| Sports \| Sports Industry \| Europe \| Betriebliche Wertschöpfung \| Value creation \| Sponsoring \| Sponsorship \| Sportmarketing \| Sports marketing \| Sport \| Sportveranstaltung \| Sport event \| Ressourcenorientierter Ansatz \| Resource-based view \| Lieferantenmanagement \| Supplier relationship management \| Sportmanagement \| Sport management \| Beziehungsmarketing \| Relationship marketing \| Europa \| Profisport \| Professional sports \| Sportorganisation \| Sport organization

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Extent:	1 Online-Ressource (circa 50 Seiten) Illustrationen
Series:	Working papers / Harvard Business School, Division of Research. - Boston, Mass. : Harvard Business School, ISSN 0898-7629, ZDB-ID 2276801-4. - Vol. 16, 139
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

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