More hedonic versus less hedonic consumption behaviour in advanced internet bank services
Year of publication: |
2006
|
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Authors: | Mäenpää, Katariina ; Kanto, Antti ; Kuusela, Hannu ; Paul, Pallab |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 11.2006/07, 1, p. 4-16
|
Subject: | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Finnland | Finland |
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